Book Review: The Social Media Marketing Book

Can your business afford not to be using social media for marketing? Find out:

I recently completed the book The Social Media Marketing Book by Dan Zarella, and I wanted to share with others what I thought of it.

This book was very good. Zarella clearly has a vast knowledge of the inner workings of social media. This book gives detailed information on how to make your marketing efforts work on the internet.

Using social media is quickly becoming one of the best tools to effectively grow a business whether your company is brick and mortar or based online. Businesses who have an online presence has a serious advantage over businesses who don't.

Marketing on the internet with social media is the way of the future, so it's best to learn exactly how to be successful at it. Zarella explains a vast array of concepts. In this book, the reader learns how to market with Facebook, Twitter, Forums, Digg, Reddit, LinkedIn, and many, many others. Becoming educated on this information is a little daunting at first because there is so much out there, but Zarella keeps the information simple and fresh.

An effective tool Zarella uses in his book is pictures of web pages of whichever topic he is discussing. This breaks up the text and allows readers to become familiar with various websites without even having to visit them.

What I loved the most, however, is that the book was published in 2010, so the information is current as this book is just hot off the presses.

This book is a quick and easy read. There's a lot of information packed within the pages, and I believe anyone who wants to grow their business and stay up to date with the current technology should read this book.

Watch a video about it for yourself.



If you'd like to get your hands on a copy for yourself, this link will take you to Amazon.com.

How To Say It: Marketing With New Media Book Review

This was an excellent book. How To Say It is a resource for marketing on the internet. The authors describe the importance of using the internet as a platform for any business. The first concept discussed in this book is the use of a website. The authors describe in clear detail how to make an effective website, even including which colors produce which emotions. This book is very thorough.

Other concepts discussed in the book include ezines, podcasts, and blogs. These concepts are introduced and examined in depth. All of these things are utilized to enhance communication with your customers and get your information out there to the world.

Other relevant information covered included the importance of linking, how to get your website to the top of search engines, how to customize your blog with concepts such as RSS Feed, blogrolls, and how to get more traffic to your blog, and autoresponders.

This book gives clear concise information and is loaded with resources for every business builder. After reading this book, it will become clear why it is now too important to ignore social media marketing as a way to grow your business. This book is a delightful read while being educational. All the nuts and bolts are covered.

An excellent resource. Click here to reserve your copy today!