Some have kept up with the growing trend of Twitter well, but many of us still favor old school ways of marketing. Placy clearly examines why businesses cannot afford to ignore Twitter and the internet in general for their business purposes.
In this book, the reader will be exposed to marketing tactics and etiquette on Twitter and how to tie these in with offline marketing strategies, attracting sales leads, reaching genuine customers, building a Twitter following, improving customer service, relating to the public, thought leadership, producing quality content, and do and don’ts for Twitter. There is a wealth of information contained in this book that is sure to get every reader off on the right track.
My favorite part of this book is the various Twitter app mentions and explanations littered throughout the book. There are many good ones and Placy outlines the best ones and what they do. This information is not necessarily obvious to everyone, but it’s so helpful. Where else are we to learn about the various resources out there for Twitter? If you’re using the main Twitter page to conduct your business, you’re making it a whole lot harder for yourself. There are apps you can download such as Tweet Deck and Hoot Suite to make using Twitter a whole lot easier. There’s also a lot of things you can track on Twitter, such as your name being mentioned, who’s talking to who, what your competition mostly tweets about, statistics on the links you place, who stops following you, tweets coming from nearby locations to you, how to find and build authentic followers, and much more. Placy explains all this information in detail, which makes using Twitter a whole lot more efficient and effective.
This information has helped me tremendously. If you’d like your own copy, click here.
